What is Fashion Week exactly? Pretty much what the name suggests- it’s a week long sort of expo by major players in the Fashion World to show off their latest designs on the runway. It serves as a way for buyers and the rest of the fashion industry to get an idea of what is “in” and what is “out” for the upcoming season. The more popular Fashion Week events are in New York, Paris, London, and Milan.
What makes these cities Fashion Capitols, worthy to hold Fashion Week? A Fashion Capitol is defined most simply as a city where the fashion industry is an important part of their economy. Going along with this Fashion Capitols tend to be cities with a very active art, entertainment, and cultural scene, making it an appealing place for people to visit and a dynamic place to keep the creativity and inspiration blooming. Milan was actually for many years the top dog of these Fashion Capitol cities (it was just beaten recently by New York who reclaimed this #1 position it once held confidently in the past). When you understand what it means to be a Fashion Capitol, you can see why Milan would be at such a top position: being not only home to renowned designers like Versace, Dolce & Gabbana and Armani, but also simultaneously an epicenter for art, culture, opera and a lot more.
The Milano Fashion Week going on as we speak is dedicated to the Autumn/Winter lines, both mens and womens clothing.
Of the people present at this years Milan Fashion Week (February 23-March 1st) it’s estimated some 15,000 buyers will attended, as well as some 2,500 members of the press (Italian and foreign alike).
Some of the designers displaying their latest and greatest are Antonio Marras, Versace, Gucci, Dolce & Gabbana, Albino Deuxieme, Fendi, Vivienne Westwood, Prada, and hundreds of others. The shows run each day in different locations in the city from 8:30 AM until 8:00 PM at night.
Take a look online at the Vogue Italy website for videos and photos to get an idea of the newest trends, which seem to be quite a mix varying from boxy-printed Prada,to Big Gucci Furs and Feathers, Baroque-influenced Versace, high-necked coats, big button details, and colors ranging from blues/teals/lilacs to a more 1960’s range of baby pinks, yellow, and minty green.